Content management that works the way editors think. With AI built in.

Sulu is structured around how editorial work actually happens: clear page trees, intuitive content blocks, live preview, and publishing workflows that keep everyone on the same page. Managing content across multiple sites and languages doesn't require a manual. And with Sulu.ai built into the core, the repetitive tasks (writing metadata, translating pages, generating alt texts) are handled automatically.

Why it's different

Structured for developers. Simple for editors.

Editors work in the structure. Developers build it.

Templates define what editors can and cannot change. No accidental layout breaks, no technical decisions forced on content teams. Everyone stays in their lane.

Complex setups. Consistent experience.

Dozens of webspaces, fifteen languages — the interface stays clear and consistent. Editors don't need to think about the underlying architecture to manage content across it.

AI that handles the work editors shouldn't have to do

Metadata, alt texts, translations, and SEO descriptions. Generated automatically. Editors focus on content, not on filling in fields.

Why it fits

One interface. Every part of the editorial day.

Editorial workflow

Sulu is built around a clear separation between structure and content. Developers define the templates. Editors fill them in. Live preview shows exactly how the page will look before it goes live. Publishing workflows route content through review and approval steps without requiring a separate tool. Roles and permissions ensure that editors see and manage only what they are responsible for. The result is an editorial environment that scales with your team without becoming harder to manage

Multilingual at scale

Managing content in multiple languages is one of the most time-consuming parts of editorial work. Sulu reduces that overhead significantly. Each language has its own editing state — draft, review, published — independently of the others. Language fallbacks prevent empty pages when a translation isn't ready yet. Shadow pages let you define a fallback locale without duplicating content. And with Sulu.ai, full-page translations including formatting are generated automatically, so your editors manage content rather than coordinating copy-paste between tools.

One Interface for the whole platform

Content editing is only part of the editorial day. Managing assets, maintaining product data, working with structured content across modules — in many platforms, each of these feels like a separate system with its own logic. In Sulu, the same admin interface covers all of it. DAM, PIM, personalization, and content management share the same navigation, the same patterns, and the same interaction model. Editors who know one part of the platform already know the rest.

The proof

Everything editors ask for, already built into Sulu

Live preview
See exactly how content looks before publishing. No surprises, no back-and-forth with developers.
Publishing workflows
Route content through review and approval steps built into the platform. No separate tool required.
Roles and permissions
Editors see and manage only what they are responsible for. Granular control per webspace and action.
Multilingual out of the box
Unlimited languages and dialects. Independent editing states per locale. Language fallbacks and shadow pages included.
Sulu.ai
Writing assistance, SEO metadata, alt texts, and translations. AI built into the editorial workflow. Choose your own model.
One interface for everything
Content management, DAM, PIM, and personalization in a single admin. Same patterns across the whole platform.