Marketing Automation

Sulu plugs into the tools you already run: HubSpot, Salesforce, Mailchimp and more, through a clean API and the full Symfony ecosystem. Capture leads, sync data and automate handoffs, while your content and customer data stay under your ownership.

Why it's different

Connecting your stack doesn't mean replacing it

Integrate, don't replace

Keep your CRM and automation platform; Sulu connects to them instead of locking you into one suite.

Lead capture, built in

Form management out of the box: build forms in the admin, collect submissions, and route them to your CRM or automation tool automatically.

Your data, your rules

First-party, server-side, GDPR-friendly. No mandatory marketing cloud, no data dependency on a third-party platform.

Platform Capabilities

Built to power the tools and workflows your team already uses

CRM & automation integrations

Any tool with an API. No proprietary connector format. Wire up HubSpot, Salesforce or any platform using standard Symfony services. Your integration logic lives in your codebase, not in a vendor-controlled connector.

Connect any CRM or automation platform via standard API
Symfony ecosystem bundles usable for any integration
Data flows defined in your code, not in a platform-locked connector
No per-connector licensing fee

Dynamic forms & lead capture

Build forms in the admin. Submissions go exactly where you need them. Editors build dynamic forms using a drag-and-drop grid in the admin, on the Symfony Form Component. Notification and confirmation emails with attachments, file uploads, and all submissions stored and listed in the admin. On submit, leads hand off to your CRM or automation tool via form events.

Dynamic form builder in the admin, no code required for editors
Notification and confirmation emails per form, with attachment support
File uploads and submission history stored in the admin
Form events trigger handoff to any external system on submission
Official MIT bundle, compatible with Sulu 2.0+ and 3.0

Personalisation hooks

Campaign content that adapts to the audience seeing it. Combine SuluFormBundle with Audience Targeting to serve campaign-specific content, forms and CTAs per segment or target group. The same server-side, cache-friendly personalisation used across the platform.

Target group and segment assignment for campaign pages and forms
Content variants per audience without duplicating pages

API & webhooks

Push and pull data between Sulu and your marketing tools. Push content change events and form submission data to your automation tools; pull segment or contact data back in. Standard REST/JSON:API on both sides.

Outbound webhooks on content publish and form submit events
REST and JSON:API for two-way data exchange
Compatible with any marketing automation platform that has an API

AI content support

Campaign copy, SEO metadata and translations, without leaving the platform. Generate campaign copy, SEO metadata and translations in-platform. Sulu.ai runs on a single credit model regardless of the task type or model used.

Campaign copy generated from brief or product data
SEO titles and descriptions per locale
Translations in one step, formatting preserved

For Developers

Integration is a first-class concern

Sulu's API and Symfony foundation make connecting marketing tools a standard integration job, not a plugin-marketplace gamble. SuluFormBundle exposes form submission events that any downstream consumer can subscribe to. Add a search engine, a CDP, or a CRM with the same architectural approach: a Symfony service that listens, transforms and forwards.